About Us

Who is The TSE Coaching Group?

We are an established business and life coaching company with over 25 years of experience in helping others achieve their goals and dreams. We specialize in working with individuals and small business owners that are serious about the growth of their business and lives. They have specific goals and dreams that they want to accomplish but are not completely sure of how to accomplish them. We provide your clear path to success! We offer creative solutions, ideas resources and a step-by-step process to get from where you are to where you want to be. We are on your team from start to finish……cheering you on and encouraging you.

About Us

Terrie Annechino started The TSE Coaching Group in 1997.  She loved helping other special event professionals and entrepreneurs achieve their goals. The special event world and small business and life coaching were both new new business fields. In an informal way Terrie had done both events and coaching all of her life. Over time she built a team of professionals including other coaches, administration, designers and online professionals to help her clients accelerate the success of her clients! Over the years Terrie and the TSE team have helped 100’s of other entrepreneurs.

The TSE Coaching Group has experience and relationships from over 25 years of event planning, marketing, sales, coaching, and management. We are about creativity, professionalism and thoroughness.We have done hundreds of events over the years of all sizes and many different occasions.. Our clients know that they can depend on us to meet there needs. Our relationships help us provide you with the best possible prices and sources.

Our proven coaching process is what makes the services we offer so unique. We help event professionals leverage their time, talents and resources. The process helps hold our clients accountable to themselves for their decisions and provides them with an objective perspective to elevate their performance and results.

The TSE Coaching Group is committed to helping small business owners achieve whatever they want in life. Perhaps your goal is prosperity, happiness, health, long life, wisdom, honor, or reputation; or all of the above! These benefits are available to you as you learn to apply certain, time-honored principles to our life.


Our Philosophy

“Paying It Forward” has always been at the core of our vision and values. Over the years we have participated in many philanthropic organizations, including local food cupboards, Eagles Fly For Leukemia,and Women In Crises. It’s our pleasure and privilege to spread love and generosity whenever we can. We are grateful to the wonderful people and organizations we’ve gotten to know and look forward to new opportunities in our future!

We help our clients drive their success and balance their lives. Learn more about our coaching services and how we can help you to earn more money while working less. It’s time to take action and achieve the objectives that you have set for yourself. We are not life coaches, executive coaches or consultants. We are business coaches. We focus on improving your business by improving your mindset, skill sets, and effectiveness. We also introduce you to powerful business strategies and practices.

Unlike consultants, we don’t tell you how to run your business or your career. We are not experts in your field, and we will never pretend to be. What we do is more effective: we help you to clarify your desired outcomes and the obstacles that are keeping you from having the business, career and life that you want – and then we help you overcome those barriers and reach your goals. This is your opportunity to find the success and satisfaction you want and deserve. Look at the services we offer and find out how we can help you!

Who Are Our Clients?

Our clients are seeking greater success and balance. Most of our clients are overworked and overwhelmed – they feel like prisoners to their businesses and careers. Their productivity and effectiveness have decreased over time and they need to make critical changes in their businesses and lives to get better results. Our coaching process helps make them aware of limitations and obstacles in their professional and personal lives. We help them overcome those limitations to become more productive and effective. We are not life coaches, executive coaches or business consultants: what we do is more personal and more powerful. We help “lift the fog” that prevents entrepreneurs from seeing their challenges, ruts, weaknesses, and the full potential of their abilities. Our clients walk away from our process with a new-found clarity and a renewed motivation and plan of action for achieving their goals and improving their lives. And our on-going, year-round process helps hold them accountable to ensure such changes are fully carried out.

  • Small to Medium-Sized Business Owners
  • Entrepreneurs
  • Managers
  • Self-Employed Professionals
  • Franchise Owners
  • Sales People
  • The Special Event and Travel Industry

We help business owners, franchises, managers and self-employed professionals discover the strategic mindset and approach to growing their businesses. In the end, our goal is to have our clients work less, earn more, and enjoy richer lives. Our clients are the foundation of our business… and we must act accordingly.”

Benefits of Working Together

This one’s last but not least, as the saying goes. To be successful in a coaching business, you need business success coaching. I will provide you with all that you want to provide for others–help with strategy, illumination of your blind spots, and accountability to make sure you actually take the actions to make your business a success.

  1. Set well defined Goals
  2. Focus on the priorities
  3. Discuss your ideas and generate new ones
  4. Improve problem solving and decision-making
  5. Balance your time better
  6. Maintain your motivation and confidence
  7. Create a balanced and fulfilling life
  8. You can focus your efforts and energy better
  9. The level of risk in making business decisions is reduced
  10. Positive progress is achieved more quickly

What I Offer You

We help our client coaches make a better living doing what they love. We know that you went into business for yourself for a reason. You saw that it would get you something you wanted — control over your time, a better working environment, more money, the possibility of passive income, using your talents, sharing your vision, changing the world — whatever it was.

But if you don’t have clients, or don’t have enough of them, you’re not getting what you want — you’re not helping enough people, doing enough of what you love, earning enough to feel secure, having more control over your life.

The purpose of The TSE coaching & Marketing system is to help you get what you want in life by making your business more successful, and to do that with as little struggle as possible. That’s what we want for you.

When you work with me as your business coach, you’ll not only gain the advantage of using this proven sales and marketing system, you’ll also get:

  1. Clarity about your business and marketing objectives
  2. Practical support to solve problems and eliminate obstacles
  3. Marketing expertise to help you make an effective action plan
  4. Skill-building in marketing, selling, and business management
  5. Perspective on your challenges and feedback on your ideas
  6. Accountability to keep you focused on your goals and on track with your plans

Here’s what I help my clients do:

    1. Get clear about your mission and what you want to accomplish
    2. Evaluate your business concept and design a sustainable business model
    3. Develop your leadership qualities and management skills
    4. Solve problems, eliminate obstacles, and avoid pitfalls
    5. Overcome fear, procrastination, and self-doubt
    6. Locate resources, make connections, and build alliances
    7. Set realistic goals and make effective action plans
    8. Gain perspective, get feedback, and discover new ideas
    9. Stay true to your mission and on track with your plans
    10. Practical visioning, strategy, and planning
    11. Developing your potential as a leader, manager, and entrepreneur
    12. Marketing tactics, tools, skills, and messaging
    13. Business models, funding mechanisms, and finding capital
    14. Product and program design and development
    15. Learning attitudes and habits that lead to success
    16. Envisioning, designing and getting inspired by your ideal practice that is deeply aligned to who you are.
    17. Identifying your niche or ideal clients – that place where you are called to make a difference – and learning what they really need you for, and why you are a much better solution than what they are trying now. (Finding out where your unique passions and strengths meet your market’s greatest need.)
    18. Learning how to develop your programs and content, and how to package, price and position yourself in the market with a variety of service offerings. (So you have more services to offer your clients.)
    19. Learning which of the many proven marketing strategies – that with full integrity and authenticity – will help you best raise your profile and connect with your ideal clients. (Which will vary depending on your personality, experience, where you live and who you want to work with.)
    20. Identifying and moving past your blind spots, doubts and fears, that keep you where you are. (We all have them.)
    21. Leveraging your time and learning the most powerful and proven practices of the most successful coaches.
    22. Learning how to work “on” your business as opposed to simply “in” it. (Thinking and acting like a masterful coach and successful business owner.)
    23. Exploring a range of advanced marketing, sales and web marketing topics to help you.
    24. Exploring passive income possibilities.

…and much, much more!!

      • I’m affordable.
      • I’m easy to work with.
      • I cut to the chase to achieve your goals and dreams.

Why Hire TSE?

      • I am an experienced coach, so I understand a variety of small  businesses.
      • I am an experienced marketing and sales expert so I understand how to help you get more business!
      • I understand how to help you charge what you’re worth.
      • I have forms, letters, marketing pieces and templates.
      • I already have B2B and B2A prospect leads to share with you.
      • I’ve created an easy weekly system to follow.


Thank you for considering us. We look forward to “coaching” with you and helping to grow with your SUCCESS!!