Strategies for long-term customer relationships.

It is much more comfortable and cost-effective to keep existing customers than to bring new prospects and then sell to them. You already spend a lot of money to bring new customers into your sales funnel, so, what do you do to maintain your existing clients and use them to grow your customer base.

Strategic thinking. Always think strategically to build long-term customer relationships.

Put yourself in their position. Think like your customers think. It is important for you to know how your customers think on a variety of topics. Only in such a way, this can become the foundation for your customer relationship programs.

Design a long-term plan and strategy for building customer’s loyalty. You can have great customer relationship if you succeed to build the loyalty of your customers to your small business. So, don’t only start building loyalty, this is the strategic question and require the strategic approach.

Start implementing your plan and your customer strategy. Why you want to have strategies and plans if you don’t implement them. So, when you create the strategy and plan related to customer’s loyalty, you need to start with the implementation.

Work on constantly improve those plans and strategies. You need to understand that nothing can be perfect. There will always be the improvements possibility. This is especially true when it comes to your customers and what they want and think.

Add value to each contact point with them. Make them look forward to your calls and contacts. So, try to add different values to them whenever you have contact with them.

Use the word YES instead of NO. In conversation with your customers always start your answers with YES and then make explanations. Never begin with NO as an answer.

Be Consistent. Be consistent in everything that you are doing so everyone knows what to expect.

Include your customers in product development. Ask them to participate in product development. Their ideas will help you a lot.

Knowledge. Share your knowledge with your clients.

Become useful. Always think how you and your business can be more useful to them.

Learn. Continue learning everything you can about your customers.

Always deliver your promises. When you promise something, always deliver what you have promised to them.

 

Here are my recommendations for building new customer relationships.

If your business has a strong customer base, then they will become more and more profitable for your company. Think for the moment about the possibility one customer can bring to your company if you have a long-term relationship with them. For example, that one customer trusts you and start recommending your brand, products, and services. Let’s say that he can bring three additional customers to your small business. If you continue to build the long-term relationship with them, and the results of such a process are the same as from your first customer, you will get nine new customers.

Sales

Don’t expect to sell them something from the first time you meet them. I have seen many entrepreneurs make a mistake on their first meeting with potential customers. They simply try to sell them something without previously to try to build the long-term relationship with them. Don’t make such a mistake.

Be patient when it comes to building the long-term customer relationship. You really need patience. Sometimes building the long-term relationship with customers will require more time than you think. But, believe me, it will be worth for you and your small business.

Educate your customers and your staff. Your business includes your staff members. They need to prepare themselves for the different customer relationship you want they build with your customers.

Create an offer and give them various offers can choose from. Your offer is something that will be evaluated by your customers. If they cant chose from different options, or your offer is not adjustable according to their different needs, they will abort all relationships with your company.

Reward your biggest customers. Develop a different reward system for your most important customers.

Respect them. Respect your customers if you want to be respected entrepreneur and company.

Be honest. Remember that honesty is one of the most important things you need when it comes to your customer.

Use contact or feedback form on your website. The contact form or feedback form on your website is something you must have. Give an easy option for your current or potential customers to contact you.

Inform them in timely about most important things in your company. You need to continuously inform them and stay in contact with your customers. If you don’t do this, they will easily forget you and your company.

Implement two-way communication channels in all your communication tools. Probably you already use different communication channels to communicate with your customers.

Use social media to stay in touch with potential customers. You probably already know about the power of social media when it comes to reaching and building the relationship with customers. Find where they are and become part of their social media presence.

Ask for ideas about possible improvements to your products and services. Customers have their secrets, and if you don’t ask them, they won’t tell you.

Start using surveys to get feedback from your customers. You can simply use surveys and questionnaires to get valuable information from your customers

Remember the 80/20 Rule to identify your most valuable customers. Think of things you can offer that will really make them feel special.

Keep a detailed and up to date database to track your communication, your sales and what your customers tell you. You need to organize and use this data.

Make your customers feel safe. It is important to do everything you can to make your prospects and clients feel that they can relax and trust you. Be kind. Be thoughtful. Be friendly.

Build your business on trust. Trust is important for the development of strong and long-term customer relationship.

Tell them about products and services that you’ve improved and ask for their feedback. Tell them what you have done and ask for their feedback.

Contact them regularly. Contact your customers on regular basis. You don’t want they forget you.

Listen to your customers. Listening is the most important thing in building the long-term relationship with your customers. You will learn many things about them.

Ask them for their opinions. Remember that you are building the long-term relationship. So, ask them for their opinions when you can.

Thank Them. Always thanks them for their purchases. As part of your keeping customers loyal, write thank you note or a small gift.

Understand them.Your job as an entrepreneur is to understand your customers. If you listen to them, and understand their needs and wants you will succeed as an entrepreneur.

Educate them about differences between your business and your competitors. Educate about different things related to your business and your competitors.

Create a customer satisfaction policy. Use customer satisfaction policy to provide quick ways for a solution to their problems.

Be a good problem solver. You need to understand that your business exists to solve your customer’s problems. So, do your job.

Educate your customers and your staff. Your business includes your staff members. They need to prepare themselves for the different customer relationship you want they build with your customers.

Invest in employees who are the best. Your business needs the best people. Your customers want to be with the best. So, invest in the best people to be the part of your small business.

Equip your employees adequately to do their jobs. Be sure that your business has the best equipment to satisfy the customers. Make sure your sales people are constantly being trained so they know how to deal with any situation that comes up

10 Cashflow Strategies For Small Business

1. Get Excel or a free version of some spreadsheet software.
2. Plan your Weekly, Monthly and Annual outgoings in a list.
3. Plan your Weekly, Monthly and Annual income in another list (conservatively forecast if you don’t know it).
4. Merge the two and add your bank balance at the beginning and using simple formulas plan out what your balance will be at any time in the year ahead.
5. Identify vulnerable weeks and months where cashflow (available funds to cover costs) is low and focus on improving them.
6. Plan expenditure well in advance, allowing a buffer for emergencies and unexpected outgoings you hadn’t already got on the list.
7. Make sure people pay you on time – usually by taking payment upfront if possible or until they have proven their relationship with you, by calling them 1 week BEFORE the invoice is due to check they have it and find out if there is any reason why it wouldn’t be paid on time. Or collect a deposit on your work and offer a pay-as-you go plan where they pay you weekly and you hold a deposit (such as two weeks) for the last two weeks of your work.
8. Spend as much time each day (I’m down to a 5 minute check each day) as you need to check that everything is coming in and going out according to the plan.
9. Measure any monetary decisions on income/outgoings against the plan inserting them in the list where appropriate to gauge where the decision may take you in the future.
10. Work hard to negotiate all costs down and build happy long term customers that pay on-time and well, and that come back repeatedly to spend more each time!

 

Great Marketing Strategies To Give Your Business More Visibility!

Host a Fundraising Event – This is a way to give back even more to your community and meet some wonderful people at the same time. You could organize a race, a workshop, a raffle…just about anything you can think of to raise money for a good cause. You not only give back, but you also create more awareness about your company. Givers gain!

Send Press Releases to the Media – A press release is a great way to get an interview with the print, radio and TV media Make sure your press release follows the proper format (there are books at the library on how to make a press release). Follow up with phone calls and ask if your press release was received and if you can answer any questions. Stay in touch with editors or reporters and let them know that you are a resource if they ever need information related to your expertise.

Offer an On-line Newsletter – An on-line newsletter via email is a wonderful way to give value to people, share your knowledge, spotlight your expertise and promote your business. Don’t expect immediate return on your investment. What you can expect is that people will get to know who you are and may eventually use your services. Be sure to ask first if they want to subscribe.

Write a Book – A book is one of the best ways to increase your visibility and credibility. You don’t have to write a 500 page text to be an author. You can start by writing about your experience or expertise, or something you are passionate about. Self publishing a small, informative booklet is a simple way to get started. Make sure that you include your contact information in the book so readers easily know how to reach you.

Speak at Conferences – Conferences allow you to share your experience and knowledge with others in related fields. Some conferences pay for speakers while some conferences ask you to volunteer your time. Either way, conferences help you meet prospects and make contacts that can lead to more business for you in the future. Remember to have a short, quality handout for the participants at your program and include your contact information. Conferences are not a place to self-promote, they are a place to share your knowledge. Do this and you will attract business with ease.

Assist at Other’s Workshops – Offer to assist at workshops that you have attended and enjoyed. You not only deepen your learning by hearing the information again, but you also may meet some prospects who want to implement the information they are learning. Make sure your focus is on giving value and the business will attract to you with ease. Bring plenty of business cards!

Create Referral Partnerships – Find out who may be able to refer their clients, friends or contacts to you. Look for people you believe in, so that you can do the same for them For example, an accountant may refer a new business owner to you to help her stay focused and on track as she grows her business. You may refer one of your clients to the accountant so they can more wisely manage their money. This is a win-win for everyone!

Speak at Book Stores – Ask a local book store owner if you can speak on your area of expertise. Tell him or her that you will be suggesting several books that he sells during your presentation. When you give your program, inform the audience of how working with you will help them put the ideas from the book into action.

Join your Chamber of Commerce – Your local Chamber of Commerce can be an invaluable source of leads and referral partners. You may also be able to write articles for their newsletters and give workshops to fellow members on your area of expertise.

Attend Workshops – Simply attending workshops that enhance your personal and professional development is a way to market your business. At these workshops you will find yourself surrounded by people who are interested in learning and growing — perfect candidates for coaching!

Use Postcards – Postcards are a cost effective way to stay in touch with prospects, clients and referral sources. Develop a theme or character that people will recognize over time. Send out postcards with article quotes, testimonials, opinion surveys, correspondence, reminders, thank you’s, announcements, newsletters, or just to say “hello.” If you’ve published a book, duplicate the cover of the book onto a postcard and it becomes an advertising piece. Create a postcard that is a one-sheet flyer to hand out when people ask for information. Remember…marketing is telling people what you do over and over again!

Create a Mastermind Group – Meet with 3-5 friends or colleagues on a regular basis to discuss each of your goals, plans and dreams. When a group of people come together, new ideas are created that might not have been discovered alone. (We know this to be true as coaches!) Together you will brainstorm new ways to market yourselves and also hold each other accountable. Everyone wins in a mastermind group!.

Serve on a Panel – Serving on a panel at a conference or meeting can give you credibility and visibility. Associations in your area may be looking for an expert to speak about the benefits of coaching. Contact them, ask them if they have a need for panelists for future programs, tell them what you offer, and let them know you are a willing resource.

Have a Comprehensive Set of Client Handouts – Have a variety of exercises, handouts and give-always that describe your practice, solve problems, and provide value for your clients. Make sure to give all of your clients useful tools, information and ideas to share with their friends.

Contact Former Clients – Many coaches forget that former clients may be interested in coaching again or that they can be great sources of information and referrals. Often they are at a new place in their lives and they are ready for change and new growth. I challenge you to contact three of your former clients this week! Show interest, find out how they are doing. Let them know they are the most important part of your research and development program. Listen to their suggestions. Make it a normal part of your service to follow-up with your former clients every two to three months.

Join the International Coach Federation (ICF) – The ICF is the primary worldwide resource for business and personal coaches and is a great resource for those who are seeking a coach. The ICF is an individual membership organization formed by professionals worldwide who practice and/or teach business and personal coaching. The ICF provides many resources, and can help you meet other coaches, prospects and leaders. The ICF also holds an annual conference where you can learn new marketing skills and tools. Call the ICF at 888-423-3131 or visit their web site at www.coachfederation.org.

List Yourself on the ICF’s Coach Referral Service – The ICF maintains a high visibility for the profession through public relations, publicity campaigns, marketing strategies and the Coach Referral Service (CRS). The CRS is the only recognized, independent system that matches coaches with clients seeking their services. This system is accessible both on the internet and by phone. Hundreds of coaches worldwide list their practice and even link their home-page. The CRS receives broad media coverage and is generating an ever- increasing amount of visibility for members.

Have a Web Site – A web site alone is just a tool, not a complete strategy. You must let people know your site is there for it to have impact. Also, give your visitors valuable information on your site and think of ways to have them come back for more. To get the most visibility for your site you can list it at the end of your email messages, give the site’s address on your outgoing voice mail message, put it on your business card, letterhead, postcards, etc. A web site is also very helpful when someone calls you for information. Instead of having to mail out flyers and brochures, you can give your web site address. Your prospects will have your information in front of them almost instantly!

Create a Marketing Plan – Include a description of your specific client populations and your plans for reaching them. Include budgets for your time, energy and the money to implement your plan. If potential clients don’t know about you, or can’t find you, they won’t hire you. Choose a few of the items on this list and build them into your plan. Set goals and then track your results. Look at other coaches who are successful. What have they done to achieve that success? Focus on what works for you as an individual and then commit to your plan with action and passion!

Model a Great Life – A healthy, balanced, successful life is extremely attractive! Be an example of someone who is living a great life. Surround yourself with delightful, challenging and exciting people. Notice where you can improve areas of your life, such as relationships, fitness, playtime, finances, and your personal integrity. Then hire your own coach to support you in taking action! If you “walk your talk,” people will notice and you will begin to attract new clients with ease.

Form “Combo” Alliances – Form an alliance with your suppliers, colleagues or even your competitors to offer a “combo” package that neither of you could offer alone. This way you will share the marketing expenses. Attorneys and accountants can offer compelling packages. For example: A life coach might form an alliance with a gym, weight-loss or stop-smoking program.

Use Your Outgoing Voice-Mail Message – Don’t overlook this simple, yet effective way to promote your services. Let your callers know what you do and the benefits you offer. Remember to give them a way (right up front) to by- pass your message if they don’t want to listen to the whole thing. If you are using a digital voice mail service, you may want to have different voice mail boxes and outgoing messages for each service you offer.

“Claim” a Client – Claiming is a very special way to have someone become your client. You can “claim” them, just as you would stake a claim on something you really want. Let them know that they are the type of client you love to work with, that you believe in their goals, and that you want to work with them as their coach. Tell them that you won’t take no for an answer, and that you are willing to do whatever it takes. Don’t use this as a sales technique because people have built in lie detectors. They will know if you are being insincere. “Claiming” must be authentic and come straight from the heart.

Offer Free Things to People – If you write an article, have a web site, or get interviewed on television or radio, it’s a good idea to offer a free giveaway to your audience. This way you not only strengthen your relationship with them but you can also add them to your mailing list for future contact. This giveaway might be a free report like the one you are reading right now. Giver’s gain!

Care About People! – This is the most important step of all. None of the prior steps will work without this one. As you may have heard, people don’t care what you know until they know you care. With any marketing strategy, offer your benefits and services first.

Ten Small Business Resources

  1. Dropbox – It allows you to store and share files while also giving access to others to view/update the files too.
  2. Schedulicity – It allows you to set your schedule online and your clients are able to view it and make appointments with you.
  3. Google Analytics – It provides you important marketing insight in order to help boost the sales of products and services.
  4. Podio – It is a social collaboration tool where you can build apps and set up workspaces to support your preferred workflows.
  5. Odesk – It helps you find employee candidates.
  6. HireVue – It allows you to screen candidates and conduct live interviews online.
  7. MailChimp – It allows you to send marketing emails, automated messages, and targeted campaigns.
  8. RingCentral – It allows you to connect your office, remote, and mobile employees under one phone central and conduct video conferences.
  9. PayPal – It allows you to pay, send money, and receive payments without disclosing your financial details.
  10. Wix – It allows you to create websites and mobile sites via the internet.

 

How to establish yourself as an expert

Being an expert in a particular field or industry is no easy task, especially when considering building your own business from scratch.  There are many things to consider and steps to take to establish yourself as an expert and grow your business.

The first thing a budding entrepreneur needs to do is create a plan. Start by establishing short-term and long-term goals for your business, and create an outline as to how you are going to achieve those goals. Then, take a step further, and figure out why those are your goals. Intentionality is the key to success. While making money and being successful are great incentives in growing your business – if that is all you are after, you are likely going to fail. You need to determine a strong foundation to stand on. This will keep you motivated even during the times when the money isn’t pouring in and things aren’t going the way you would like.

Next, determine who your audience is. What is your product and who is it meant for? Of course – most entrepreneurs would like to say that your product is for everyone! But having a targeted outreach is going to help you succeed. Learn the demographic for your product and figure out the best way to reach them. Also, once you’ve found your target audience, ask yourself why they should care about you.

Immerse yourself in the industry. The best way to be successful is to observe other people’s successes and failures. Be present both in online communities, forums, and discussions as well as at in-person events. If people learn to recognize your name and your face at industry events – you become memorable and people will automatically assume you know what you’re talking about.

Create your own online presence. In today’s digital world, having a social media following is one of the most important tools of the trade. To do so, you must first create social media pages, and then post engaging content that will result in both likes and follows. The trick here is to post content that will appeal to your demographic – everyone loves a funny cat video, but will that content draw in the crowd you are looking for? In addition to your own social media and web-based platforms, try writing articles for other bloggers or media outlets, like newspapers or magazines. Being published will help you gain a following and will give the impression that you are an expert.

Finally, take some time to volunteer and/or mentor someone of similar interests. Taking the time to help someone else in their goals will help you see how far you have come and will create an impression of authority in you.

If you are truly passionate about your industry and your business, these tasks will not be daunting – it should be a joy to do what you do, and therefore you will do it well!

 

A Happy Holiday Season Post

At this time of year are you celebrating each day?

Do you think about living with a grateful and happy heart?

I think “happiness living” is being aware and awake to our truth everyday. Its being conscious of our choices and questions we ask ourselves. It’s choosing to be happy and grateful instead of stressed and upset. Its going through the clouds to find clarity in our lives. Its being more aware of the joy and beauty around us. Its being kind and thoughtful to others.

Try to do this and enjoy this wonderful holiday season!

 

Marketing Coaching  – Here are a few resources and ideas to consider:

Marketing Strategies & Ideas List For Clients

Marketing is a strategy used by companies to communicate with the consumer and make him knowledgeable about the various features of their products and services. It is an essential part of attracting the target buyers to a particular product, and companies use various innovative or tried-and-tested techniques to stay ahead of their competitors and make their place in the market.

Here are some of the most popular and effective types of marketing:

Affinity Marketing –  Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships.

Alliance Marketing – Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market.

Ambush Marketing – This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship. It has sub-categories like direct or predatory ambushing or indirect ambushing by association, to name a few.

Call to Action (CTA) Marketing – CTA is a part of inbound marketing used on websites in the form of a banner, text or graphic, where it is meant to prompt a person to click it and move into the conversion funnel, that is, from searching to navigating an online store to converting to a sale.

Close Range Marketing (CRM) – Also known as Proximity Marketing, CRM uses bluetooth technology or Wifi to promote their products and services to their customers at close proximity.

Cloud Marketing – This refers to the type of marketing that takes place on the internet, where all the marketing resources and assets are transferred online so that the respective parties can develop, modify, utilise and share them.

Community Marketing – This technique caters to the needs and requirements of the existing customers, as opposed to using resources to gather new consumers. This promotes loyalty and product satisfaction and also gives rise to word of mouth marketing among the community.

Content Marketing – In this case, content is created and published on various platforms to give information about a certain product or service to potential customers and to influence them, without making a direct sales pitch.

Cross-media Marketing – As the name suggests, multiple channels like emails, letters, web pages etc are used to give information about products and services to customers in the form of cross promotion.

Database Marketing – This utilizes and information from database of customers or potential consumers to create customized communication strategies through any media in order to promote products and services.

Digital Marketing – This strategy uses various digital devices like smartphones, computers, tablets or digital billboards to inform customers and business partners about its products. Internet Marketing is a key element in Digital Marketing.

Direct Marketing – This is a wide term which refers to the technique where organizations communicate directly with the consumer through mail, email, texts, fliers and various promotional materials.

Diversity Marketing – The aim of this strategy is to take into account the different diversities in a culture in terms of beliefs, expectations, tastes and needs and then create a customized marketing plan to target those consumers effectively.

Evangelism Marketing – It is similar to word-of-mouth marketing, where a company develops customers who become voluntary advocates of a product and who promote its features and benefits on behalf of the company.

Freebie Marketing – Here a particular item is sold at low rates, or is given away free, to boost the sales of another complimentary item or service.

Free Sample Marketing – Unlike Freebie Marketing, this is not dependent on complimentary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.

Guerrilla Marketing – Unconventional and inexpensive techniques with imagination, big crowds and a surprise element are used for marketing something, a popular example being flash mobs.

By keeping in mind the distinctive features of the product, the demographics of the target consumer and their spending power, and the current strategies of existing companies, an effective marketing strategy may be successfully created.

Join Our Free Contest

Hello everyone! The TSE Coaching Group is a marketing & motivational small business coaching company that works with entrepreneurs and small business owners that are in a growth mode. We’ve been coaching individuals for over 15 years but are new to social media to introduce our group coaching workshops. We’d love to meet you so we’re offering a exciting sweepstakes! You can win this fabulous contest of 8 FREE weeks of Small Biz Coaching ($1,000 Value) by “liking” The TSE Coaching Page and “liking” this post and sharing it with others.
Also tell us in one short paragraph why you want business coaching and what your dreams are! Then include your name and email address. Winners will be announced when contest ends on July 31 2018. You will get 8 free weeks coaching as well as some marketing and public relations about your business!

We can’t wait to meet you! Good luck!

 7 Reasons Why You Need A Coach

1. Having A Life Coach Makes You More Accountable.

This is one of the biggest things that can help you by having a coach.  You all of a sudden become more accountable to follow through on whatever you’re procrastinating on or stopping yourself from doing.  We all place limits on ourselves.  We all have limiting beliefs and patterns that are holding us back, preventing us from fulfilling our true potential.  When you have a life coach that is there to push you beyond your limits and what you thought was possible, a breakthrough happens.  Your entire belief system changes, and you take your life to another level.

Not only that, but most of us already KNOW WHAT TO DO… BUT DON’T DO WHAT WE KNOW. A life coach is someone that gets you to do it.  They’re all about taking massive action. No stories. Only action and results.  Without a coach, you’re only accountable to yourself – and that’s the problem for most people.  When you’re only accountable to yourself, you can come up with stories and excuses of why you didn’t do it.  With a coach, none of that stuff flies and suddenly you’re accountable to another human being, which forces you to show up at a higher level.

2. Having A Life Coach Saves You Time And Gets You Faster Results.

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