A Happy Holiday Season Post

At this time of year are you celebrating each day?

Do you think about living with a grateful and happy heart?

I think “happiness living” is being aware and awake to our truth everyday. Its being conscious of our choices and questions we ask ourselves. It’s choosing to be happy and grateful instead of stressed and upset. Its going through the clouds to find clarity in our lives. Its being more aware of the joy and beauty around us. Its being kind and thoughtful to others.

Try to do this and enjoy this wonderful holiday season!

 

Marketing Coaching  – Here are a few resources and ideas to consider:

Marketing Strategies & Ideas List For Clients

Marketing is a strategy used by companies to communicate with the consumer and make him knowledgeable about the various features of their products and services. It is an essential part of attracting the target buyers to a particular product, and companies use various innovative or tried-and-tested techniques to stay ahead of their competitors and make their place in the market.

Here are some of the most popular and effective types of marketing:

Affinity Marketing –  Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships.

Alliance Marketing – Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market.

Ambush Marketing – This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship. It has sub-categories like direct or predatory ambushing or indirect ambushing by association, to name a few.

Call to Action (CTA) Marketing – CTA is a part of inbound marketing used on websites in the form of a banner, text or graphic, where it is meant to prompt a person to click it and move into the conversion funnel, that is, from searching to navigating an online store to converting to a sale.

Close Range Marketing (CRM) – Also known as Proximity Marketing, CRM uses bluetooth technology or Wifi to promote their products and services to their customers at close proximity.

Cloud Marketing – This refers to the type of marketing that takes place on the internet, where all the marketing resources and assets are transferred online so that the respective parties can develop, modify, utilise and share them.

Community Marketing – This technique caters to the needs and requirements of the existing customers, as opposed to using resources to gather new consumers. This promotes loyalty and product satisfaction and also gives rise to word of mouth marketing among the community.

Content Marketing – In this case, content is created and published on various platforms to give information about a certain product or service to potential customers and to influence them, without making a direct sales pitch.

Cross-media Marketing – As the name suggests, multiple channels like emails, letters, web pages etc are used to give information about products and services to customers in the form of cross promotion.

Database Marketing – This utilizes and information from database of customers or potential consumers to create customized communication strategies through any media in order to promote products and services.

Digital Marketing – This strategy uses various digital devices like smartphones, computers, tablets or digital billboards to inform customers and business partners about its products. Internet Marketing is a key element in Digital Marketing.

Direct Marketing – This is a wide term which refers to the technique where organizations communicate directly with the consumer through mail, email, texts, fliers and various promotional materials.

Diversity Marketing – The aim of this strategy is to take into account the different diversities in a culture in terms of beliefs, expectations, tastes and needs and then create a customized marketing plan to target those consumers effectively.

Evangelism Marketing – It is similar to word-of-mouth marketing, where a company develops customers who become voluntary advocates of a product and who promote its features and benefits on behalf of the company.

Freebie Marketing – Here a particular item is sold at low rates, or is given away free, to boost the sales of another complimentary item or service.

Free Sample Marketing – Unlike Freebie Marketing, this is not dependent on complimentary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.

Guerrilla Marketing – Unconventional and inexpensive techniques with imagination, big crowds and a surprise element are used for marketing something, a popular example being flash mobs.

By keeping in mind the distinctive features of the product, the demographics of the target consumer and their spending power, and the current strategies of existing companies, an effective marketing strategy may be successfully created.

Join Our Free Contest

Hello everyone! The TSE Coaching Group is a marketing & motivational small business coaching company that works with entrepreneurs and small business owners that are in a growth mode. We’ve been coaching individuals for over 15 years but are new to social media to introduce our group coaching workshops. We’d love to meet you so we’re offering a exciting sweepstakes! You can win this fabulous contest of 8 FREE weeks of Small Biz Coaching ($1,000 Value) by “liking” The TSE Coaching Page and “liking” this post and sharing it with others.
Also tell us in one short paragraph why you want business coaching and what your dreams are! Then include your name and email address. Winners will be announced when contest ends on July 31 2018. You will get 8 free weeks coaching as well as some marketing and public relations about your business!

We can’t wait to meet you! Good luck!

 7 Reasons Why You Need A Coach

1. Having A Life Coach Makes You More Accountable.

This is one of the biggest things that can help you by having a coach.  You all of a sudden become more accountable to follow through on whatever you’re procrastinating on or stopping yourself from doing.  We all place limits on ourselves.  We all have limiting beliefs and patterns that are holding us back, preventing us from fulfilling our true potential.  When you have a life coach that is there to push you beyond your limits and what you thought was possible, a breakthrough happens.  Your entire belief system changes, and you take your life to another level.

Not only that, but most of us already KNOW WHAT TO DO… BUT DON’T DO WHAT WE KNOW. A life coach is someone that gets you to do it.  They’re all about taking massive action. No stories. Only action and results.  Without a coach, you’re only accountable to yourself – and that’s the problem for most people.  When you’re only accountable to yourself, you can come up with stories and excuses of why you didn’t do it.  With a coach, none of that stuff flies and suddenly you’re accountable to another human being, which forces you to show up at a higher level.

2. Having A Life Coach Saves You Time And Gets You Faster Results.

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Ways To Grow Your Social Media Following

You, just like many companies, are increasing your presence on social media platforms like Facebook and Twitter in order to increase your business. However, you may not have a clue how to properly engage your audience and increase your social media following to really make a positive impact on your business. You need to run your social media sites properly, and not doing so many even result in a loss of business. In order to do that, here are five suggestions that you can use in order to increase your social media presence.

Give Something Away

This is the easiest way to get a lot of people talking about your social media page. Running a contest when you first start to promote your page is a great way to get people to your page and either following you or liking it. Once you do the initial campaign, you can then keep them wanting to come back for more by offering Internet only deals or coupons.

Engage the Audience

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100+ Ways to Benefit from Outsourcing with Our

Virtual Assistant Services When being Coached or Getting Marketing Help

 

Check out the dozens of ways our virtual assistant services can help with your projects. Many popular ways they can help include:

ACCOUNTING AND BOOKKEEPING

• creating and sending invoices to clients

• posting / logging monthly transactions into spreadsheets / bookkeeping software

• balancing and reconciling account statements and books (credit cards, loans, checking, savings, Paypal, eBay, etc.)

• sending payment reminders

• bill paying (for workers, contractors, suppliers, utilities, etc.)

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Why e-learning is not just an option, but a necessity.

There was a time when most experts – such as speakers, trainers, consultants and thought leaders – delivered one-off face-to-face programs, and nothing else. A few – the smart few – complemented their programs with electronic products, but they were in the minority. Now it’s the other way around. Clients and audiences expect more than just a keynote, just a training workshop or just a coaching session. It’s fast becoming the norm that you’ll send your audience a pre-event survey before your keynote, or offer a follow-up webinar to your training course, or provide password-protected resources for your coaching clients. If you don’t offer this form of “e-learning”, you’ll fall behind other competitors who do offer this and more.

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Four Overlooked Benefits of Telemarketing

(and How to Make the Most of Them)

Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there’s no contact method that’s more direct or more effective. The results of telemarketing are usually measurable, too, which is also a rare benefit for any campaign tactic.Here are four primary benefits to telemarketing that are often overlooked, but can help you derive even more value from your calling programs.

1. Get in on the ground floor with a new customer
Ongoing telemarketing gives you the opportunity to be that incumbent. Cold-calling enables you open a dialogue with the new, undiscovered people, often before they’ve even begun the buying process. Telemarketing is a very direct method of identifying those people.When you’re in an account first, you can be the one to educate them, help them set benchmarks, and even help them format their RFP. It may be a long and nurturing process, but it can yield a lucrative relationship.

2. Generate key customer and marketplace data

If you have a strategic, targeted list of prospects, your telemarketing operation can help fill in some of the blanks in your database with key information. This information can then be used to focus your future sales and marketing communications. For example, you can generate data of a prospect’s usage of competitive products or services. Eventually, you can segment your database and target specific campaigns to specific situations for greater impact.You can also arm your callers with a few key questions that you would like to have answered. As they log the answers, you’re generating your own primary research.

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Give Away Something Free To Get More Clients

Every entrepreneur can make more money by giving something away for FREE. It is something that you don’t have to create, you don’t have to buy, and something you already have. It’s your expert knowledge. If you are an entrepreneur or business owner, you have expert knowledge about something. It may be your product, your service or industry, but you can use this expert knowledge to attract people and turn them into paying customers. Expert knowledge is one of the most cost-effective tools you can use to promote your business and make more money. One of the best ways to do this is to give away your special knowledge for free. One of the most cost-effective ways to make more money is to give away your special knowledge for free. I don’t mean sell the whole farm, but provide enough information so your potential clients feel educated about the process of purchasing your product or service.

Here’s A few ideas….

• Offer a complimentary consultation session

• Do a periodic survey of existing customers to see how everything is going, if they have any questions, to gauge their level of satisfaction, and to see if there is any other way you can be of assistance

• Write some website white papers that provide more detailed information

• Write an article for your local newspaper or a valued website

• Offer a toll free technical support line

• Host a free “How to” seminar for your prospective customers

• Find out what trade publications your customers read and offer to write an article for them

• Do a call-in radio program online each week or month

• Have a Q&A section on your website

Try a few of these ideas to get new clients for your company and see how your client list grows!