Great Marketing Strategies To Give Your Business More Visibility!
Host a Fundraising Event – This is a way to give back even more to your community and meet some wonderful people at the same time. You could organize a race, a workshop, a raffle…just about anything you can think of to raise money for a good cause. You not only give back, but you also create more awareness about your company. Givers gain!
Send Press Releases to the Media – A press release is a great way to get an interview with the print, radio and TV media Make sure your press release follows the proper format (there are books at the library on how to make a press release). Follow up with phone calls and ask if your press release was received and if you can answer any questions. Stay in touch with editors or reporters and let them know that you are a resource if they ever need information related to your expertise.
Offer an On-line Newsletter – An on-line newsletter via email is a wonderful way to give value to people, share your knowledge, spotlight your expertise and promote your business. Don’t expect immediate return on your investment. What you can expect is that people will get to know who you are and may eventually use your services. Be sure to ask first if they want to subscribe.
Write a Book – A book is one of the best ways to increase your visibility and credibility. You don’t have to write a 500 page text to be an author. You can start by writing about your experience or expertise, or something you are passionate about. Self publishing a small, informative booklet is a simple way to get started. Make sure that you include your contact information in the book so readers easily know how to reach you.
Speak at Conferences – Conferences allow you to share your experience and knowledge with others in related fields. Some conferences pay for speakers while some conferences ask you to volunteer your time. Either way, conferences help you meet prospects and make contacts that can lead to more business for you in the future. Remember to have a short, quality handout for the participants at your program and include your contact information. Conferences are not a place to self-promote, they are a place to share your knowledge. Do this and you will attract business with ease.
Assist at Other’s Workshops – Offer to assist at workshops that you have attended and enjoyed. You not only deepen your learning by hearing the information again, but you also may meet some prospects who want to implement the information they are learning. Make sure your focus is on giving value and the business will attract to you with ease. Bring plenty of business cards!
Create Referral Partnerships – Find out who may be able to refer their clients, friends or contacts to you. Look for people you believe in, so that you can do the same for them For example, an accountant may refer a new business owner to you to help her stay focused and on track as she grows her business. You may refer one of your clients to the accountant so they can more wisely manage their money. This is a win-win for everyone!
Speak at Book Stores – Ask a local book store owner if you can speak on your area of expertise. Tell him or her that you will be suggesting several books that he sells during your presentation. When you give your program, inform the audience of how working with you will help them put the ideas from the book into action.
Join your Chamber of Commerce – Your local Chamber of Commerce can be an invaluable source of leads and referral partners. You may also be able to write articles for their newsletters and give workshops to fellow members on your area of expertise.
Attend Workshops – Simply attending workshops that enhance your personal and professional development is a way to market your business. At these workshops you will find yourself surrounded by people who are interested in learning and growing — perfect candidates for coaching!
Use Postcards – Postcards are a cost effective way to stay in touch with prospects, clients and referral sources. Develop a theme or character that people will recognize over time. Send out postcards with article quotes, testimonials, opinion surveys, correspondence, reminders, thank you’s, announcements, newsletters, or just to say “hello.” If you’ve published a book, duplicate the cover of the book onto a postcard and it becomes an advertising piece. Create a postcard that is a one-sheet flyer to hand out when people ask for information. Remember…marketing is telling people what you do over and over again!
Create a Mastermind Group – Meet with 3-5 friends or colleagues on a regular basis to discuss each of your goals, plans and dreams. When a group of people come together, new ideas are created that might not have been discovered alone. (We know this to be true as coaches!) Together you will brainstorm new ways to market yourselves and also hold each other accountable. Everyone wins in a mastermind group!.
Serve on a Panel – Serving on a panel at a conference or meeting can give you credibility and visibility. Associations in your area may be looking for an expert to speak about the benefits of coaching. Contact them, ask them if they have a need for panelists for future programs, tell them what you offer, and let them know you are a willing resource.
Have a Comprehensive Set of Client Handouts – Have a variety of exercises, handouts and give-always that describe your practice, solve problems, and provide value for your clients. Make sure to give all of your clients useful tools, information and ideas to share with their friends.
Contact Former Clients – Many coaches forget that former clients may be interested in coaching again or that they can be great sources of information and referrals. Often they are at a new place in their lives and they are ready for change and new growth. I challenge you to contact three of your former clients this week! Show interest, find out how they are doing. Let them know they are the most important part of your research and development program. Listen to their suggestions. Make it a normal part of your service to follow-up with your former clients every two to three months.
Join the International Coach Federation (ICF) – The ICF is the primary worldwide resource for business and personal coaches and is a great resource for those who are seeking a coach. The ICF is an individual membership organization formed by professionals worldwide who practice and/or teach business and personal coaching. The ICF provides many resources, and can help you meet other coaches, prospects and leaders. The ICF also holds an annual conference where you can learn new marketing skills and tools. Call the ICF at 888-423-3131 or visit their web site at www.coachfederation.org.
List Yourself on the ICF’s Coach Referral Service – The ICF maintains a high visibility for the profession through public relations, publicity campaigns, marketing strategies and the Coach Referral Service (CRS). The CRS is the only recognized, independent system that matches coaches with clients seeking their services. This system is accessible both on the internet and by phone. Hundreds of coaches worldwide list their practice and even link their home-page. The CRS receives broad media coverage and is generating an ever- increasing amount of visibility for members.
Have a Web Site – A web site alone is just a tool, not a complete strategy. You must let people know your site is there for it to have impact. Also, give your visitors valuable information on your site and think of ways to have them come back for more. To get the most visibility for your site you can list it at the end of your email messages, give the site’s address on your outgoing voice mail message, put it on your business card, letterhead, postcards, etc. A web site is also very helpful when someone calls you for information. Instead of having to mail out flyers and brochures, you can give your web site address. Your prospects will have your information in front of them almost instantly!
Create a Marketing Plan – Include a description of your specific client populations and your plans for reaching them. Include budgets for your time, energy and the money to implement your plan. If potential clients don’t know about you, or can’t find you, they won’t hire you. Choose a few of the items on this list and build them into your plan. Set goals and then track your results. Look at other coaches who are successful. What have they done to achieve that success? Focus on what works for you as an individual and then commit to your plan with action and passion!
Model a Great Life – A healthy, balanced, successful life is extremely attractive! Be an example of someone who is living a great life. Surround yourself with delightful, challenging and exciting people. Notice where you can improve areas of your life, such as relationships, fitness, playtime, finances, and your personal integrity. Then hire your own coach to support you in taking action! If you “walk your talk,” people will notice and you will begin to attract new clients with ease.
Form “Combo” Alliances – Form an alliance with your suppliers, colleagues or even your competitors to offer a “combo” package that neither of you could offer alone. This way you will share the marketing expenses. Attorneys and accountants can offer compelling packages. For example: A life coach might form an alliance with a gym, weight-loss or stop-smoking program.
Use Your Outgoing Voice-Mail Message – Don’t overlook this simple, yet effective way to promote your services. Let your callers know what you do and the benefits you offer. Remember to give them a way (right up front) to by- pass your message if they don’t want to listen to the whole thing. If you are using a digital voice mail service, you may want to have different voice mail boxes and outgoing messages for each service you offer.
“Claim” a Client – Claiming is a very special way to have someone become your client. You can “claim” them, just as you would stake a claim on something you really want. Let them know that they are the type of client you love to work with, that you believe in their goals, and that you want to work with them as their coach. Tell them that you won’t take no for an answer, and that you are willing to do whatever it takes. Don’t use this as a sales technique because people have built in lie detectors. They will know if you are being insincere. “Claiming” must be authentic and come straight from the heart.
Offer Free Things to People – If you write an article, have a web site, or get interviewed on television or radio, it’s a good idea to offer a free giveaway to your audience. This way you not only strengthen your relationship with them but you can also add them to your mailing list for future contact. This giveaway might be a free report like the one you are reading right now. Giver’s gain!
Care About People! – This is the most important step of all. None of the prior steps will work without this one. As you may have heard, people don’t care what you know until they know you care. With any marketing strategy, offer your benefits and services first.