Give Away Something Free To Get More Clients
Every entrepreneur can make more money by giving something away for FREE. It is something that you don’t have to create, you don’t have to buy, and something you already have. It’s your expert knowledge. If you are an entrepreneur or business owner, you have expert knowledge about something. It may be your product, your service or industry, but you can use this expert knowledge to attract people and turn them into paying customers. Expert knowledge is one of the most cost-effective tools you can use to promote your business and make more money. One of the best ways to do this is to give away your special knowledge for free. One of the most cost-effective ways to make more money is to give away your special knowledge for free. I don’t mean sell the whole farm, but provide enough information so your potential clients feel educated about the process of purchasing your product or service.
Here’s A few ideas….
• Offer a complimentary consultation session
• Do a periodic survey of existing customers to see how everything is going, if they have any questions, to gauge their level of satisfaction, and to see if there is any other way you can be of assistance
• Write some website white papers that provide more detailed information
• Write an article for your local newspaper or a valued website
• Offer a toll free technical support line
• Host a free “How to” seminar for your prospective customers
• Find out what trade publications your customers read and offer to write an article for them
• Do a call-in radio program online each week or month
• Have a Q&A section on your website
Try a few of these ideas to get new clients for your company and see how your client list grows!